Type
Social Media Campaign
My Role
Timeline
2020
Skills
Enchanteur – Speaking the Unspoken
Transforming Enchanteur gift boxes into floral bouquets to celebrate Vietnamese Women's Day.
About
In Vietnam, the Enchanteur gift box has long been a cherished gift for celebrating women's special occasions. In 2020, recognizing the significance of this tradition, the Enchanteur brand team aimed to spark excitement and engagement on social media. I led the creative direction and execution, working closely with my team at Climax to launch a captivating Facebook photo album. The campaign was designed to highlight the beauty of the gift box while encouraging users to interact and share, creating a strong connection with the audience.
The Challenge
The task was to create a strong connection between consumers and the Enchanteur gift box, transforming it into more than just a product, but a symbol of love and appreciation on social media.
The Solution
To redefine the Enchanteur gift box, we highlighted its French inspiration and elegant design, presenting it as a lasting floral bouquet. This positioned the gift as a thoughtful, stylish choice for women - whether mothers, teachers, or friends. We launched a Facebook photo album showcasing the boxes in personalized settings, emphasizing their versatility. Through interactive posts, we also shared celebration tips and invited followers to share their own stories with the gift box. These efforts helped build a vibrant community that appreciated the meaning behind each Enchanteur gift.
Sketches for the photoshoot.
Gift a scent so sweet, it whispers, 'Mom, I love you most
Gift a scent of deep desire, with a thousand loves enclosed
Gift a scent of wistful grace, to a youth that brightly glows
Gift a scent that stirs the heart, in thanks to teacher's prose
The Results
The campaign was a major success, increasing social media engagement by 20% and boosting sales by 25% during the campaign period. The targeted Facebook photo album gained significant traction, with over 10,000 interactions, which not only enhanced brand visibility but also deepened community connections among consumers.
